The boom of the internet has led us all into the age of information and we’re living in a data-driven world. Everything is accessible to everyone and a customer can easily compare between brands, products, and services in a click, and choose the one that suits them the best.

To put it into a clearer perspective, the world population has reached almost 8 billion, and this increasingly connected world makes it possible to see a potential customer in every single one of them. At a time when 90% of CEOs believe their customers have the greatest impact on business, customer management ought to be important. Customer Experience Management aims at customer centricity, considering their needs and ensuring t