It can’t be denied that you can learn a lot from your competitors and even adopt some of their best business practices. Relying too heavily on them for making your every move won’t get you very far.

There are several reasons why you should find your own way and go in the opposite direction, and some of them include:

1. Strategies and tactics that work for your competitors might not work for you.

You’re in the same industry and share the same audience, but that’s usually where the similarities end. Besides, apart from some metrics that are available, you actually don’t know how well they perform.

For example, are you sure what their conversion rates are or whether their emails get opened? It’s OK to experiment, but what you should do is explore and introduce something new. So, if your competition sticks to digital marketing, distinguish yourself by jazzing things up with offline marketing.

2. It’s not a result of the guesswork.

Your competitors base their tactics and approaches on research and customer information they collect. So, if you aren’t sure why their website is structured in the manner it is, then it’s not exactly the wisest thing to take their cues and do the same.

What’s even worse would be to copy a competitor who’s copying somebody else without understanding why that approach