Dheeraj Kumar
26/03/2024
-8 minutes read
Understanding Customer Experience in Business
Learn about the importance of customer experience and how it impacts brand loyalty and customer retention.
Customer experience isn’t just about a single event. It’s about how all the interactions you have with a brand add up. These experiences together shape what customers think about the brand and whether they’ll keep coming back.
Each touchpoint a customer has with your business, be it navigating your website, making an in-store purchase, using your product, or calling your customer service hotline, forms part of the CX.
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