Customer segmentation is a crucial aspect of marketing that involves dividing customers into distinct groups based on shared characteristics such as demographics, behaviors, and preferences. By segmenting customers, businesses can tailor their marketing strategies to meet the specific needs of each group, ultimately improving customer satisfaction and driving sales.

A customer segmentation tool is a software or platform that helps businesses analyze customer data and create segments based on various criteria. These tools use advanced algorithms and analytics to identify patterns and trends within customer data, allowing businesses to target their marketing efforts more effectively.

With the help of a customer segmentation tool, businesses can gain valuable insights into their customer base, understand their behavior, and create personalized marketing campaigns that resonate with different customer segments.