Basic Service Quality

Basic service quality refers to the fundamental expectations that customers have when interacting with a business. These are the essential features and standards that customers anticipate and require for a satisfactory experience. Basic service quality includes aspects such as reliability, functionality, usability, performance, and safety. Meeting these basic needs is crucial for establishing a minimum level of customer satisfaction.

Enhanced Service Quality

Enhanced service quality goes beyond the basic expectations and focuses on providing additional features and benefits that can elevate the customer experience. This includes enhancements in product or service features, quality improvements, innovation, customization options, and user experience enhancements. By offering more than what is expected, businesses can increase customer satisfaction and loyalty.