What are the 5 Stages of the Customer Experience?

Customer experience is a continuous process that involves various stages. Let's explore the key stages that define the customer journey:

1. 1. Awareness: This is the initial phase where customers become aware of your brand's existence. It's the first point of contact.
2. 2. Consideration: In this stage, customers evaluate your products or services, compare them with alternatives, and seek recommendations.
3. 3. Purchase: The decision to buy from you marks the purchase stage, a critical milestone in the customer journey.
4. 4. Post-Purchase: The journey continues even after the purchase, focusing on customer support, feedback, and long-term satisfaction.
5. 5. Advocacy: The final stage where satisfied customers become brand advocates, promoting your business to others.