Customer experience is the cornerstone of a successful business. It's more than just a smiling face at the counter or a friendly voice on the phone. It's about providing value, building relationships, and earning trust.

Here are the 3 E's of customer experience:

1. Enhance

Enhancing customer experience involves understanding your customers, hiring the right people, providing effective training, setting clear expectations, empowering your employees, and encouraging feedback.

2. Empower

Empowering your employees to make decisions and resolve customer issues on the spot is crucial for delivering exceptional customer service. It not only makes the service process more efficient but also makes your employees feel valued and trusted.

3. Engage

Engaging with your customers at every touchpoint is key to creating a memorable customer experience. Always follow up with customers, fortify your CRM, identify customer contact points, map the customer journey, and bolster your customer experience ecosystem.