8 minutes read

Exploring the Future: Key Trends and Insights for 2024

Discover the transformative trends shaping consumer behavior in 2024, from the rise of Brand India to the importance of authentic human connections in a tech-driven world.

Dheeraj Kumar
22/01/2024

In an era where technology continues to evolve at an unprecedented rate, the longing for genuine human connections has intensified, especially in the aftermath of the COVID-19 pandemic. This sentiment is echoed in VML's eagerly awaited report, 'The Future 100: 2024', which highlights 100 trends poised to influence consumer behavior in the upcoming year.

For the first time, the report shines a spotlight on 'Brand India', recognizing the country's ascent as a formidable global force. India's hosting of the G20 summit in September 2023 and its ambitious space missions underscore its burgeoning status as a global superpower. The country's tech and domestic markets are expanding rapidly, making it impossible for global entities to overlook India's potential.

Nvidia's CEO, Jensen Huang, in collaboration with Reliance Industries and Tata Group, has identified India as a future leader in the AI market. Luxury brands are also turning their attention to India, with predictions suggesting a significant growth in the domestic luxury market by 2030. This period is being hailed as 'India's moment', a time when the nation's technological and market advancements are capturing global attention.

Babita Baruah, CEO of VML India, emphasizes that India's growth is not just about economic progress but also about the fusion of talent, technology, and innovation. This blend is creating a positive movement in India, enhancing consumer experiences through intelligent content, personalized experiences, and emotive storytelling.

The report also delves into the 'Slow Living' trend, indicating a shift towards more mindful and deliberate lifestyles. It suggests that brands that foster emotional connections will thrive, as consumers seek meaningful engagements. Data from the report reveals changing perceptions of brand roles, with a focus on improving health, wellbeing, and contributing to a better world.

To mark its 10th anniversary, VML is introducing F.L.I.C, an interactive AI avatar, to bring the Future 100 report to life. This innovative tool, powered by Epic Metahuman and streamed via Odyssey, allows users to interact with the report in a novel way.

Naomi Troni, VML's Global Chief Marketing Officer, highlights the importance of the Future 100 report and the growing need for brands to connect with consumers on a deeper level, leveraging technology to foster passion and togetherness.

The Future 100 report covers a wide range of sectors and includes consumer data and expert insights, offering a comprehensive look at the trends shaping 2024.

Conclusion: As we navigate the complexities of a post-COVID world, the insights from 'The Future 100: 2024' report provide a roadmap for understanding the evolving consumer landscape. Amidst these changes, Probz.ai stands out as an AI-powered platform that offers both qualitative and quantitative insights, helping businesses and brands stay ahead in a rapidly changing world.

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Dheeraj Kumar

data specialist

Archit has been working in the field of data science since 2018. He has worked with various clients in the field of healthcare, education, and finance. He has worked with various clients in the field of healthcare, education, and finance. He has worked with various clients in the field of healthcare, education, and finance.

Member since Mar 15, 2021

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