8 minutes read

How to Research Segmentation: Understanding Buyer Personas and Consumer Journey Maps

Learn how to effectively research segmentation using buyer personas, consumer journey maps, and data-driven audience profiling techniques.

Dheeraj Kumar
26/03/2024

Market segmentation is a crucial aspect of understanding consumer behavior and tailoring marketing strategies to target specific audience groups effectively. With the advancement in data-driven techniques, brands can now create detailed audience profiles through segmentation, allowing for personalized messaging and improved customer engagement.

Buyer Personas

Buyer personas have evolved with the use of data-driven audience profiling, enabling brands to create detailed portraits of their consumers. Tools like GlobalWebIndex provide access to vast consumer data, allowing for precise segmentation based on interests, attitudes, and perceptions.

Consumer Journey Maps

The modern consumer journey is complex, with consumers using multiple devices and platforms. Audience profiling helps in creating seamless customer experiences by mapping out consumer interactions, identifying key touchpoints, and addressing gaps in the journey.

Getting Segmentation Right

Effective segmentation involves using a single reliable source of data that aligns with your research objectives. By focusing on relevant consumer data, brands can streamline their segmentation efforts and create targeted campaigns that resonate with different audience segments.

Tags:
Marketing
Development
HR & Recruiting
Design
Management
Share:

Dheeraj Kumar

data specialist

Archit has been working in the field of data science since 2018. He has worked with various clients in the field of healthcare, education, and finance. He has worked with various clients in the field of healthcare, education, and finance. He has worked with various clients in the field of healthcare, education, and finance.

Member since Mar 15, 2021

Latest Posts

08 Apr 20248 minutes read
Exploring the Surge in India's Two-Wheeler Market: Trends and Forecasts
Dheeraj Kumar
View All

Get Free
Product Feedback

hello@probz.in
Bangalore, India 560066

Sign Up For Newsletter

Receive 50% discount on first project after the Launch