Product marketing is a strategic process that involves bringing a product to market, promoting it, and selling it to customers. It focuses on understanding the product and audience, defining unique value propositions, creating go-to-market strategies, collaborating cross-functionally, and managing the product lifecycle. Product marketing bridges the gap between product development and market needs, ensures clear positioning and messaging, influences product development, and fosters customer relationships.

During the product life cycle, businesses should tailor strategies for each stage, engage early adopters, focus on customer satisfaction, differentiate from competitors, optimize costs, implement loyalty programs, monitor markets, and explore new opportunities. Understanding customer preferences and behaviors is crucial, and utilizing advanced tools like Probz.ai can streamline market research processes.