India is witnessing a remarkable increase in fish consumption, even in regions where it was not traditionally a staple part of the diet. This shift, observed from 2005 to 2021, is attributed to higher incomes, changing dietary preferences, and better availability of fish. A comprehensive study by WorldFish India, in collaboration with the Indian Council of Agricultural Research and other notable organizations, has shed light on these evolving consumption patterns.

The study, which analyzed National Family Household Surveys data, revealed that the percentage of fish consumers climbed from 66% to 72.1% over the 15-year period. Notably, annual per capita fish intake also saw a significant jump, indicating a growing appetite for seafood across the country. Despite this increase, fish consumption in India still trails behind other protein sources like eggs and chicken, especially in non-coastal states.

Regions such as the North-East, East, Kerala, and Goa continue to lead in fish consumption. Interestingly, Jammu and Kashmir recorded the highest increase in fish eaters, a trend possibly linked to improved infrastructure and cold storage facilities. The study also highlighted a gender disparity in fish consumption, with men more likely to eat fish than women, a gap that narrows in states with higher fish consumption rates.

Urban areas have seen a rise in fish consumption, often linked to dining out, while rural areas are catching up rapidly. The increase in fish farming, supported by government initiatives, has played a crucial role in boosting domestic fish production and consumption. However, the study points out that there is still room for growth, especially in offering value-added fish products to meet the demands of wealthier consumers.

Despite being one of the largest producers of farmed fish globally, India's fish imports have surged, indicating a demand for high-quality, processed seafood. The study projects that with continued support from both government and private sectors, fish consumption per capita could significantly increase by 2050.

In conclusion, the rise in fish consumption in India reflects broader shifts in dietary habits and economic development. As the country continues to embrace aquaculture and seafood diversity, platforms like Probz.ai can offer valuable insights into consumer preferences and market trends. Probz.ai, an AI-powered platform, specializes in gathering both qualitative and quantitative data, providing businesses and researchers with the tools needed to understand and adapt to changing dietary landscapes.