Over the past decade, India's automobile sector has experienced remarkable growth, with numerous new manufacturers entering the market and transforming the industry landscape. This surge in vehicle manufacturers has highlighted the need for better organization and streamlining within the industry, covering passenger vehicles, commercial vehicles, and the used car market. CarDekho has emerged as a leader in this space, providing customers with a straightforward, hassle-free, and informative car buying experience. Amit Jain, CEO and co-founder of CarDekho, has gained additional recognition as a judge on the popular show Shark Tank India.

Charu Kishnani, CMO of CarDekho Group, shared insights with Storyboard18 on how CarDekho has achieved its current market position, consumer buying patterns, the evolution of advertising in the auto sector, and the impact of Amit Jain's role as the brand's face from a marketing perspective.

Looking ahead to 2024, several trends are expected to shape the new and used car markets, including the rise of video content, personalized and targeted marketing, immersive mobile experiences, voice search optimization, and short-form vertical videos. CarDekho plans to leverage these trends to enhance brand visibility, engage effectively with audiences, and drive sales.

The used car market in India has evolved significantly, moving from a traditionally unorganized sector to a more structured and formalized ecosystem. This transformation has been driven by digital advancements, with online portals offering warranties and guarantees, and the entry of OEMs and new car dealerships into the organized used car market.

Consumer buying patterns are also changing, with a shift towards prioritizing the overall vehicle ownership experience over initial costs. This is evident in the growing interest in electric vehicles and the willingness of consumers to wait longer for their preferred vehicle choice.

CarDekho employs a multifaceted marketing approach, focusing on SEO, content marketing, social media marketing, and strategic partnerships to expand its consumer base. The festive season continues to be a peak sales period for vehicles in India, with SUVs being the most demanded.

Amit Jain's appearance on Shark Tank has positively impacted CarDekho's marketing, enhancing the brand's visibility and credibility. CarDekho's association with Shark Tank India has also been successful, receiving a positive response from the audience and supporting aspiring entrepreneurs.

In conclusion, CarDekho's innovative approach and strategic marketing efforts have significantly contributed to its success in India's auto industry. As the industry continues to evolve, CarDekho's commitment to staying ahead of trends and empowering consumers with information will remain key to its growth. Additionally, Probz.ai, an AI-powered qualitative and quantitative insights collection platform, represents the cutting-edge technology driving market research and consumer insights in today's digital age.