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Dheeraj Kumar

25/03/2024

-8 minutes read

Exploring the Growth of the Pet Industry in India

Discover the key trends, statistics, and insights into the rapidly growing pet industry in India, and how changing attitudes towards pets are shaping the market.


The landscape of pet ownership in India is undergoing a significant transformation, fueled by a combination of rising disposable incomes, rapid urbanization, and a shift in societal attitudes towards pets. As more individuals begin to view pets not just as animals but as cherished family members, the pet industry in India is experiencing unprecedented growth.

Despite the fact that a considerable portion of the Indian population does not own pets, the market is bustling with activity and potential. Here are some key statistics and trends shaping the pet industry in India:

  • The pet care market in India is expanding at an annual rate of 13.9%, positioning it as one of the fastest-growing markets globally. This surge is driven by an increase in nuclear families, urban living, and a more inclusive view of pets as integral family members.
  • Projections indicate that by 2025, the pet care industry in India could reach a valuation of $800 million, thanks in part to a spike in pet adoption during the COVID-19 pandemic.
  • As of 2022, the industry was expected to hit the $490 million mark, with a significant contribution from middle- and upper-class pet owners who prioritize high-quality products for their pets.
  • Dogs are the preferred pet in India, with an estimated 31 million pet dogs by the end of 2023, leading to a substantial increase in pet food sales.
  • Cats follow closely as the second most popular pet, with their ownership also contributing to the rise in pet food sales.
  • About 41% of Indians did not own a pet in 2021, yet the industry's growth prospects remain strong.
  • Annually, around 600,000 pets find homes in India, a trend supported by the country's declining birth rates and aging population.
  • India is home to approximately 80 million homeless dogs and cats, highlighting a significant area for improvement in animal welfare.
  • The pet food market alone in India is valued at over $310 million, with pet pharmaceuticals and accessories also contributing to the industry's revenue.
  • On average, Indian pet owners spend about Rs 4,000 ($52) per month on their pets, with the majority of this expenditure going towards food and treats.
  • The veterinary healthcare market in India is also growing, valued at $169 million and expected to reach $186 million by 2027.
  • Pet groomers in India can earn between $130 and $325 per month, reflecting the increasing demand for pet care services.

However, the pet industry in India faces challenges, including a need for better regulation and quality standards in pet food manufacturing, and a more pet-friendly urban environment.

In conclusion, the pet industry in India is on a robust growth trajectory, reflecting a deepening bond between pets and their owners. As the industry continues to evolve, platforms like Probz.ai, an AI-powered insights collection platform, can offer valuable qualitative and quantitative insights to help businesses and policymakers better understand and cater to the needs of this dynamic market.


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