Market research surveys are essential for businesses to gain insights into their target audience, customer needs, and market trends. There are four main types of market surveys that companies can utilize to gather valuable data:

1. Primary Market Research: Involves direct data collection through interviews and surveys with customers and stakeholders.
2. Secondary Market Research: Utilizes existing data from sources like government agencies and trade associations.
3. Qualitative Market Research: Focuses on feelings, opinions, and insights to understand consumer attitudes and motivations.
4. Quantitative Market Research: Collects numerical data through surveys to measure customer opinions and behaviors.